THE ONLY UNDERWEAR WITH NO NASTIES, JUST COMFORT

"This is the softest underwear I've ever worn."

SHOP V BRIEF
THERE ARE NO SECRETS IN THIS UNDERWEAR

Made with only feel-good ingredients

SHOP V THONG
THE ALL DAY FACE MASK

Adjustable, incredibly soft & super breathable

SHOP THE MASK

NO MORE NASTIES NEAR YOUR V

Made Without Toxic Chemicals, Dyes, Preservatives, Phthlates or PFC, Formaldehyde, Hormones, or Fertility Disruptors.

I WANT CLEAN UNDERWEAR

FEELS SO GOOD

✓INCREDIBLY SOFT Organic Cotton

✓Organic Dyes

✓No Elastic Waistband

✓NO Lip Slips (if you know, you know)

✓NO Rubbing, Rashing, or Riding up

✓No Skin Irritants or Toxic Chemicals

✓Hugs without Squeezing

✓Flattering Rise

✓Confident Fit

✓Woman-owned & Designed

Shop now
SHOP NOW
SHOP NOW

FACT FASHION vs FAST FASHION

We are on a mission to disrupt the industry by fighting for a fair and healthy fashion future. We believe in advocating, educating, and creating apparel that feels good to the wearer, the worker, and the planet.

SHOP FACT FASHION

WHAT WE WEAR ON OUR BODIES... GOES IN OUR BODIES

The V is near a mucous membrane making it one of the most vulnerable places on the body. Yet, we are not being informed about WHO is actually making them and the INGREDIENTS brands are actually using.

TELL ME MORE

As Seen In

HOW DO YOU FEEL?

The most comfortable mask I’ve worn, by far. It doesn’t suction to my face when I inhale, it doesn’t slide down my nose, and the ear straps are comfortable since they’re adjustable.

Dr. Michael Pierce, Emergency Medicine Resident

The mask makes me feel comfortable. I’ve gone through a variety of makes through the pandemic and this is by far the most comfortable one I’ve worn. The fabric is very soft and it is easy to breathe. It makes it even better knowing not only is it a comfortable mask but it is also eco-friendly and is good for my overall health.

Terrell Allen, VB Sports Complex Director of Basketball

This mask is so so soft and sleek! The fabric feels so good on my face and the tying and tightening mechanism is revolutionary in its ingenuity.

Emma Pindra, 4th year medical student

How is it so comfortable?! I like wearing it around the house just because it feels good on my face. 

Skylar Katz, age 9

As someone with sensitive skin and required to wear a face mask all day for work, FTF’s mask gives me the comfort of knowing I won’t get acne or worsen razor burn – plus the feel good benefit of knowing my mask was made humanly and environmentally friendly.

Dr. Maxwell Wagner, General Surgery Resident

Mask feels amazing! Super soft -- definitely the comfiest mask I've worn so far.

Lindsay Gould, 4th year medical student

It's not just about how we look - It's about how we feel