You're Helping The Environment

Color the Earth beautiful and kill it with sweet poison!

All of us wear clothing, but we often don’t realize everything that goes into making our clothes. The reality is the water pollution, waste, and environmental influence of the fashion industry is almost as severe as that of the oil industry. (Yeah, you read that correctly!)

According to, "It's estimated that around 20% of industrial water pollution in the world comes from the treatment and dyeing of textiles…" EXCUSE ME?!

The World Bank has identified 72 toxic chemicals that end up in waterways from textile dyeing. Wastewater disposal is rarely regulated or monitored, meaning fashion brands and factory owners are left unaccountable. Unfortunately, water contamination from the fashion industry is absolutely destroying the local environments and clean drinking water of garment-producing nations like Bangladesh.

Our planet deserves better. For the Feel is here to help make that shift happen!