The Story

It started with a mission: Make really amazing essentials with clean, sustainable, and premium materials.


Turns out, manufacturing can be a dirty business. We wanted to change that. No more toxic chemicals, dangerous working environments, or cheap materials.

No Toxic Chemicals Used

We wanted to create the most comfortable, clean, and sustainable face mask out there. so, we partnered with a GOTS-certified facility to develop our very first product: The All Day Face Mask.

US-Based Manufacturing Facility and Team

Now, our amazing team, based in Los Angeles, makes hundreds of thousands of these essential items every month.

Fair and Safe Working Conditions

We believe in a fair, healthy, and sustainable approach to the products we make, and the people we work with.