Browsing: Brand Stories

In December 2025, a high-profile influencer trip organized by Tarte Cosmetics became the center of online controversy after one invited…

In January 2025, clean beauty brand Kosas was served with a formal notice of intent to sue over allegations that…

In 2025, skincare brand Rhode settled its long-running trademark dispute with fashion label Rhode-NYC, bringing an end to a legal…

In January 2026, skincare brand Drunk Elephant unveiled a new marketing campaign explicitly aimed at adult consumers, signaling a strategic…

Celebrity Review Ignites Ongoing Brand Rivalry A simmering dispute between lash brands Lashify and Pro Lash intensified in March 2025…

Luxury Beauty Brand Resolves Class Action Lawsuit Charlotte Tilbury Beauty Ltd. (CTB), a luxury cosmetics company, reached a $2.9 million…

In August 2025, UK-based cosmetics brand Made By Mitchell faced mounting criticism after its founder, Mitchell Halliday, was publicly accused…

In August 2025, indie beauty brand Youthforia announced it was officially shutting down operations, months after facing intense backlash over…

In early 2025, men’s grooming brand Dr. Squatch found itself at the center of a heated online debate after unveiling…

Campaign Imagery Triggers Horror Comparisons Online In 2025, shapewear and apparel company Skims became embroiled in an unexpected backlash due…